Click2mail

In a world of “delete” buttons and spam folders, a well-crafted piece of direct mail offers something increasingly rare: undivided attention. For a few precious moments, your message stands alone in your recipient’s hands. No competing ads. No distractions. Just your words and their attention. But those moments are fleeting. “For a postcard, you’ve got a 100% open rate, but you really only have a couple of seconds to grab their attention,” says Carly Brown, customer support manager at Click2Mail. “The winning postcards have one headline that is really well-written, then supporting text.” This guide explores the psychological principles that make direct mail copy effective and provides practical techniques to create messaging that converts those brief moments of attention into customer action. The One-Message Rule: Focus Creates Impact The most common copywriting […]

The post Direct Mail Copywriting: The Psychology Behind Successful Campaigns appeared first on Click2Mail Blog.

Your customers don’t live in a single channel—so why would your marketing? While your competitors battle for attention in crowded digital spaces, smart marketers are discovering a powerful truth: combining the physical impact of direct mail with the convenience of digital creates an experience that neither channel can achieve alone. “We’re seeing that direct mail actually complements digital channels really well, especially for new customer acquisition,” explains Lee Garvey, founder and CEO of Click2Mail. “People won’t open an email from a new company—they’ll mark it as spam. But they will look at a piece of direct mail, and that can be your entry point to start a digital relationship.” This guide explores practical strategies for bridging your physical and digital marketing efforts to create seamless customer experiences that drive better results. Why […]

The post Multi-Channel Marketing: How to Integrate Direct Mail with Digital Campaigns appeared first on Click2Mail Blog.

That postcard in your customer’s mailbox isn’t just a one-time message—it’s a strategic touchpoint in what could be a years-long relationship. Smart marketers know that direct mail isn’t simply about blasting identical messages to everyone on your list. Instead, it’s about delivering the right message, in the right format, at the right stage of your customer’s journey. “There are so many nuances when it comes to the lifecycle of a customer and what type of mail piece you need at what stage in that customer’s journey,” says Lee Garvey, founder and CEO of Click2Mail. But what exactly does this customer journey look like, and how can you align your direct mail strategy with each stage? Let’s dive into the strategic considerations that can transform your direct mail from generic communications into powerful […]

The post Targeting the Right Message: Direct Mail Strategies for Every Stage of the Customer Journey appeared first on Click2Mail Blog.