Click2mail

By Lee Garvey Most businesses already send automated emails when a customer fills out a form, a lead hits a CRM stage, or an invoice gets generated. The expectation that those moments should trigger a communication is baked into how modern operations work. Physical mail can work exactly the same way — and when it does, the impact is different from anything that lands in an inbox. Triggered direct mail sends a mailpiece automatically when a defined condition is met, rather than as part of a scheduled batch. The mechanics depend on which integration method you use. Three options cover most use cases: the API, Zapier, and Email-to-Mail. They’re not interchangeable — each fits a different level of technical complexity and a different kind of trigger. Here’s how to tell which one […]

By Lee Garvey The most cited difference is delivery speed. First Class Mail carries a 1–5 business day delivery window under normal conditions, though actual transit times have become less predictable in recent years as USPS has shifted substantial volume from air to ground transportation and consolidated processing facilities. Priority Mail carries a 1–3 day service expectation — both faster on average and more reliable as a planning timeline. Tracking is the second significant difference. Priority Mail includes USPS electronic tracking as a standard feature, giving both sender and recipient visibility into delivery status and confirmation. Standard First Class letters don’t include individual tracking. For time-sensitive documents where knowing when something arrived matters — business correspondence, legal notices, financial documents — that data point has real value beyond the speed itself. The […]

By Lee Garvey Not every printed marketing piece belongs in a mailbox. Some of the most effective uses of a postcard, brochure, or rack card involve a sales rep handing it to a prospect in person, a restaurant stacking it at the counter, or an e-commerce company slipping it into an outbound package. The question isn’t just whether to print — it’s whether USPS delivery is the right last mile for what you’re trying to do. Print-and-ship and direct mail solve the same upstream problem: getting a professionally printed piece produced at volume without running a print shop. Where they diverge is in how that piece reaches its audience. That single difference drives the cost structure, the targeting capability, and the situations where each option makes sense. From your desk — in […]